Power of Purple Toolkit

Holy Cross fans cheering
The Power of Purple
February 9-10, 2024

Purple is more than a color. 
Purple is a feeling, a network.
Purple is our shared experience.

This is the Power of Purple.

For 48 hours – Give Purple 💜

for 48 hours

It's the Power of Purple and Winter Homecoming!

⚡️ Get Involved!

Whether you're on campus for Winter Homecoming or following the action from afar, be part of sharing the Power of Purple! 

Our Advocates Make a Difference!

No one hypes the Power of Purple better than our alumni advocates!

The difference they make is undeniable – check out the impact that last year's advocates made!

Join our advocates and amplify your impact!

Raised by Advocates
$1.2 million
Donors brought in by Advocates
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Follow us on social 💜
Spread the Power of Purple

Tag us in your Holy Cross posts – you can even use the images and text below! Help us spread the Power of Purple to Crusaders everywhere.

Social Media Image Downloads - Feed Posts and Stories!
O'Kane clock tower
The Power of Purple!

Share the beauty of Holy Cross and the Power of Purple! 

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Holy Cross athletes

Rally support for our student-athletes and spread the word about the Power of Purple!

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I heart HC
I 💜 HC

Here's a simple and classic way to show your love for Holy Cross!

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Celebrate the Power of Purple – our connection to each other – on social media! Feel free to use these as captions for your posts. 

  • Show you love for Holy Cross today, on our Power of Purple Giving Day. 💜 #ILoveHC
  • Join me and show the Power of Purple! 💜 #ILoveHC
  • Celebrate the Power of Purple with a gift to Holy Cross today! 💜 #ILoveHC
  • Back at Holy Cross celebrating the Power of Purple at Winter Homecoming! 💜 #ILoveHC

Advocate Incentives 

Use your advocate link when you share about the Power of Purple! Each gift made because of your link will count toward earning Holy Cross swag!