Identity & Style Guidelines

The graphic identity program helps distinguish Holy Cross from other educational institutions by conveying a look and feel that is easily recognizable and unique. 

By coordinating graphic elements such as colors, symbols and typefaces, the recognition and visibility of Holy Cross is enhanced, which makes communications with the College’s audiences more effective.

The following graphic and editorial standards have been developed to guide the marketing and communication efforts of all members of our campus community. Although the College is made up of various departments, offices, centers, programs and organizations, all are part of the same institution. The intent of standardized graphics is to make Holy Cross easily identifiable and more memorable for our audiences — internal as well as external.

This section displays the College’s logotypes and offers editorial guidelines to promote consistency in the look and language of Holy Cross.


All requests for printing or reprinting stationery, business cards, letterhead, labels, envelopes, event posters, etc., are to be made through Graphic Arts. Standard and repeating requests for event programs, announcements, nametags, save-the-date cards, invitations, etc., are also to be made through Graphic Arts, which partners with Marketing and Communications to maintain the College’s graphic and identity standards. 

To place an order for departmental business printing or to reorder printed materials, please complete a Graphic Arts job submission order or email

Campus Signage and Banners

College Marketing and Communications will approve and assist in the development and placement of all fixed and temporary College signage and banners. 


College Marketing and Communications will assist in the creation, approval and placement of all College advertising, both print and electronic (i.e., newspaper, radio, TV ads; billboards, web-based ads, etc.). 


Graphic Arts and the Copy Center, located in the Hogan Campus Center, are available for internal communication and classroom needs. 

Digital Communications

College Marketing and Communications will assist all divisions, departments and offices in developing and maintaining an electronic presence that is consistent with College standards. This includes web and mass email communications. For more information, visit the Web Communications section of this website. 

Contact Information

Don’t know where to start? Contact College Marketing and Communications at 508-793-2419.