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Event Publicity

The Holy Cross Events Calendar is a dynamic way to publicize events to the campus community as well as the general public via the College’s website.

How to Submit Events to the Calendar

Entering your event is easy, and the Events Calendar is a source for possible coverage on the homepage of the College’s website. Some of the day’s events are highlighted on the  homepage under the section, “What’s Happening at Holy Cross.” All events featured on the homepage must first be submitted to the Holy Cross Events Calendar, which is now a part of the EMS Events Management System.

Adding an On-Campus Event to the Events Calendar

  1. Navigate to the Holy Cross Events Management System (EMS) page.
  2. Click My Account on the left-hand navigation.
  3. Log in using your Holy Cross username and password.
  4. Complete the online form to select your date, time, and space for your event.
  5. Be sure to answer “Yes” to the question “Would you like your event listed on the Events Calendar?” and check off the Calendar Tags for any event sponsors.
  6. After your reservation request has been approved through EMS (which can take up to 48 hours), College Marketing & Communications will send an email asking if you would like to add additional information to your event (Note: this email will go to the person who originally entered the event). That email will contain a link, unique to your event, which will give you access to edit the description of your event and upload a picture.
  7. Click on the link, and make the applicable changes, edits, and/or additions.
  8. College Marketing & Communications will then review the event description and photo within 48 hours, and publish your event on the Events Calendar.

For additional information, please view the Holy Cross Events Calendar training guide.  

Adding an Off-Campus Event to the Events Calendar

If you are organizing an event for the Holy Cross community that does not require a room reservation request through EMS, such as an event being held at an off-campus location, please contact the Office of College Marketing and Communications at hcevents@holycross.edu or call 508-793-2419 with the following information:

  • date, time and location of event
  • email address and phone number of the person(s) running the event
  • short description of program or speaker
  • intended audience (campus community, general public, etc.)
  • a JPEG image of the speaker or image related to your event

Editing an Existing EMS Reservation

Holy Cross community members who have already submitted an EMS reservation for an event can log in, view and monitor their submitted events. To make changes to your EMS reservation, contact the space owner who approved your event (a list of space owners can be found in the Holy Cross Events Calendar training guide.) Note: All location changes must still be made on the original EMS reservation; the Events Calendar will automatically update based on any changes in EMS. 

Editing an Event on the Events Calendar

For steps on how to amend the description of an event, view the Holy Cross Events Calendar training guide, page 15

If you have any questions or would like to schedule a training, please contact the Office of College Marketing and Communications at hcevents@holycross.edu or call 508-793-2419. 

Publicizing Events to the Media

If you are organizing an event (speaker, concert, performance, exhibit, etc.) that you think may be of interest to a general audience or the media, please contact the Office of College Marketing and Communications at hcevents@holycross.edu or call 508-793-2419 with the following information:

  • date, time and location of event
  • cost (if any)
  • contact information (to be used in the release and in the media)
  • short description of program or speaker
  • intended audience (campus community, general public, etc.)
  • a JPEG image of the speaker or image related to your topic
  • if your speaker is available to be interviewed by the media in advance, during or after the event 

In order for us to most effectively publicize your events, items should be submitted at least three weeks in advance. Four weeks is preferable, as most media outlets require substantial lead times for their own deadlines.

Note that the number of events on campus and the uncontrollable nature of the news media make advance publicity or coverage of your event impossible to guarantee.

Contact & Training Guide