Develop an understanding of marketing, advertising, communications, public relations, and sales through the guidance of alumni presenters.
The Marketing Communications and Sales Workshop includes project-based teamwork with final presentations and a site visit to Boston. In addition to exploring career options within the industries, the workshop provides an excellent opportunity to learn from and network with successful alumni. In addition to exploring career options within the industries, the workshop provides an excellent opportunity to learn from and network with successful alumni.
This workshop is required for the Certificate in Business Fundamentals.
Program: Tuesday - Wednesday, January 16-17, 2024
Registration Deadline: Thursday, November 16, 2023 by 11:59pm
Day One: 9:00 am - 7:00 pm, consisting of several sessions with scheduled breaks
- 9:00 - 10:30am Branding Overview
- 10:45am - 12pm Digital Marketing
- 12 - 12:45pm Lunch Provided
- 1:00 - 3:00pm Public Relations
- 6:00 - 7:00pm Alumni Panel
Day Two: 9:00 am - 5:00 pm, consisting of two sessions and group work
- 9:00am - 10:30am Sales Panel
- 2:00 - 5:00pm Final Presentations
*Sample agenda subject to change.
Alumni professionals cover the various fields within Marketing Communications. Students work together throughout the workshop and present to a panel of alumni as part of the final project.