Develop an understanding of marketing, advertising, communications, public relations, and sales through the guidance of alumni presenters.
The Marketing Communications and Sales Workshop includes project-based teamwork with final presentations and a site visit to Boston. In addition to exploring career options within the industries, the workshop provides an excellent opportunity to learn from and network with successful alumni. In addition to exploring career options within the industries, the workshop provides an excellent opportunity to learn from and network with successful alumni.
This workshop is required for the Certificate in Business Fundamentals.
Workshop Dates
Program: Tuesday - Wednesday, January 17-18, 2023
Registration Deadline: November 17, 2022 by 11:59pm
Sample Agenda
Day One: 7:00 am - 5:00 pm, consisting of several sessions with scheduled breaks
- Depart Holy Cross
- 9:00 - 10:30am Branding Overview
- 10:45am - 12pm Digital Marketing
- 12 - 12:45pm Lunch Provided
- 1 - 3pm Public Relations
- Depart Boston
Day Two: 9:00 am - 5:00 pm, consisting of two sessions and group work
- 9:00 am - 10:30 am Sales Panel
- 2:00 - 5:00 pm Final Presentations
*Sample agenda subject to change.
Instructors
Alumni professionals cover the various fields within Marketing Communications. Students work together throughout the workshop and present to a panel of alumni as part of the final project.
Registration
- Registration is currently closed.