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Redesigned College Web site earns honors

Holy Cross' recently redesigned Web site — www.holycross.edu — has received a highly coveted award from District 1 of the international professional organization Council for Advancement and Support of Education (CASE).

Each year, CASE District 1 — which includes 400 colleges, universities, and independent schools in New England and eastern Canada — sponsors an awards program, recognizing outstanding achievement in higher education communications. In the Web site category, Holy Cross (bronze winner) shared top honors with Northeastern University (silver winner) and Harvard University (bronze winner). Dartmouth College and Babson College received honorable mentions.

This is the second significant award for the College's Web site. Late last year, Holy Cross ranked in the top 10 of the National Research Center for College and University Admissions' survey of more than 3,000 postsecondary institutions' admissions Web sites. Holy Cross ranked 10th in the organization's Enrollment Power Index, which rated functionality and design, as well as how well college and university Web sites provide information to potential students. Holy Cross was the only college in New England to be rated in the top 10. 

The redesigned site launched in April 2006, after more than a year in development. Holy Cross worked with BigBad (www.bigbad.com), a Boston-based Web consultant and design firm. The impetus for the redesign came after the College-wide Web and Electronic Communications Steering Committee submitted a report, which included the recommendation that the Holy Cross Web site should "parallel the excellence of the institution and reflect the dynamic daily life of the College."

Following the redesign last year, the number of visitors to www.holycross.edu increased 28 percent. The number of page views increased by 24 percent.


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