BBDO
Account Management Intern
Account Management oversees the planning and execution of all aspects of an advertising campaign. This group coordinates the other agency divisions as they work together to develop campaigns. Account Managers manage the firm's relationship with clients, ensuring that the agency meets the clients' needs as it develops each campaign. As part of the Account Management group you will be helping your firm to develop successful advertising strategies and oversee important accounts.
Your contribution will include:
- Performing clerical work, including answering phones, photocopying, sorting and typing memos, preparing documents and filing progress reports
- Talking with different departments (Creative, Media, and Market Research) to keep the Account Executive informed on all activities regarding an account Obtaining and verifying information regarding the client company and its products
- Attending meetings with clients and internal account team members
- Developing competitive analyses
- Researching trends and happenings in specific markets
- Attending client meetings
- Assisting the account management group in preparing for meetings and new business pitches
Account Planning takes data about consumer demographics and trends and uses that data to profile a particular consumer for a particular client. Account planning serves as an intermediary between the creative and research areas of an advertising agency by getting into the "mind" of a consumer to determine the most effective strategies to reach that particular group.
This 10-week, full time internship carries a stipend from the Holy Cross Leadership Council of New York.
Location: New York, NY
Previous Interns:
- Kelly DiMascio '09
- Sarah Mallin '07
- Kaitlin Padgett '07
- Deirdre Casey '05
- Michael Sandstrom '04
- Inez Russo '03
- Susanne Calabrese '02
- Anjali Mandalaywala '01
Qualifications: Class of 2009 or 2010. You must be admitted to the Summer Internship Program to apply for this internship.
To Apply: Please submit a cover letter and a resume through CrusaderConnections.
Deadline: Thursday, January 31, 2008 at 11:59 p.m. EST.
For more information, please visit http://www.bbdo.com/