Resources for Faculty and Staff
The Office of Public Affairs offers professional communications counsel to faculty, staff, and members of the College community. We work closely with other offices and departments on campus to gather news and feature stories, and to tell those stories effectively and in a timely manner to the campus community, alumni, media, and the general public. We encourage you to keep our office informed about your projects and news, including faculty and student research, special honors and publications, community projects and visiting speakers.Publicity:
Public Affairs issues press releases based on newsworthy events, scholarly achievements, human interest and trend stories to targeted local, regional and national television, print and radio outlets. All news and information about the College to be released to the media must be coordinated through Public Affairs.
Depending on the event and lead time, Public Affairs’ publicity efforts for campus news range from local calendar listings to personal pitches to national reporters. If you are organizing an event (speaker, concert, performance, exhibit, etc.) that you think would be of interest to the media, contact Cristal Perriello, manager of media relations and communications, at 508-793-2419 or cperriel@holycross.edu with the following information:
- date, time and location of event
- cost (if any)
- contact information (to be used in the release and in the papers)
- short description of program or speaker
- intended audience (campus community, general public, etc.)
In order for us to most effectively publicize your events, items should be submitted at least three weeks in advance. Four weeks is preferable, as most media outlets require substantial lead times for their own deadlines.
Public Affairs is also available to help you place your op-eds and letters to the editor in appropriate media outlets. Please contact us for assistance in editing and submitting your piece.
On Campus Publicity:
In addition to media outreach, Public Affairs can help you publicize your events via www.holycross.edu and the daily Campus E-vents email sent to faculty, staff, and students. If you have an event you would like considered for publication on the College’s homepage, or as a main item in Campus E-vents, please send details to Cristal Perriello at least three weeks in advance.
Faculty Experts:
Our office is dedicated to highlighting and promoting the wide-ranging expertise of the College’s faculty. We proactively direct members of the media to expert scholars in a variety of fields through regular media advisories and press releases tied to the news of the day. In addition, we respond to media requests by suggesting expert contacts and arranging media interviews. If your area of expertise currently relates to an issue in the news, please contact our office.
Media Interviews:
We recognize that many faculty members have established relationships with members of the media. If a reporter contacts you directly for comment, please let us know. We actively monitor mentions of Holy Cross faculty, staff, students and programs in the news. Whenever possible, we include these mentions on the College's homepage and on our Holy Cross in the News Web page.
Additional Resources:
If you don't find the information you need listed above, please check the Public Affairs staff page to find the staff member who can best assist you. You may also call our office at 508-793-2419 and we can direct you to the appropriate contact.