Marketing and Communications Track
Track Chairs: Laura Geiser, Senior Director, Creative Services, Marketing and Communications, Saint Louis University; Debra Park, Associate Vice President for Public Relations, Canisius College
AJCU Marketing And Communication Initiative: Managing Admonishments
Panel: Joe Lunardi, Assistant Vice President, Marketing and Communications, Saint Joseph’s University, Debra Park, Associate Vice President for Public Relations, Canisius College, Ellen Ryder, Director of Public Affairs, Holy Cross
Jesuit Catholic Institutions are committed to the freedom of expression of ideas, openness and engagement with the outside world. But oftentimes our colleges and universities are admonished by groups such as The Cardinal Newman Society or even our most cherished donors for allowing speakers on campus who have opinions that differ from our own. A group of our Jesuit university senior communication practitioners will share new materials and ideas created to address these issues.
Alumni Magazines: Trends, Technology And Tomorrow
Panel: Suzanne Morrissey, Editor, Holy Cross Magazine
Steven Boyd Saum, Managing Editor, Santa Clara Magazine
Ryan Stellabotte, Editor, Fordham Magazine
Moderator: Laura Geiser, Editor, Universitas, and Senior Director, Creative Services, Marketing and Communications, Saint Louis University
Is print dead? Do your alumni even care about getting the magazine in their mailboxes? How can the magazine dovetail with development goals? Editors from our own Jesuit institutions will share the answers to these questions and more, including real-life budget-trimming tips and readership survey metrics that shed light on the value of a print magazine. (By the way, the answers are No, Yes, and Easily!)
Navigating the News: Insights and trends in higher education media coverage
Speakers: John Davidow, Executive Editor, WBUR-FM (NPR)
Michael Paulson, City Editor, Boston Globe
Beckie Supriano, Staff Reporter, Chronicle of Higher Education
Moderator: Kristine Maloney, Director, National Communications and Media, Holy Cross
With all of this new media, how do Jesuit schools differentiate themselves from the pack to get great news coverage? Members of Boston-area media address this question and the trends.
Jesuit Basketball Spotlight
Speakers: Joe Lunardi, Assistant Vice President, Marketing and Communications, Saint Joseph’s University
John Burnes, Owner, Burnes Creative Communications, and AJCU consultant
The Jesuit Basketball Spotlight project is a nationwide effort to identify basketball games between Jesuit schools and, through those games, to bring greater positive awareness to Jesuit education and mission. The Association of Jesuit Colleges and Universities developed JBS in response to member institutions wanting to spread the word of Jesuit higher education through approximately 100 basketball games in which Jesuit institutions played each other (men and women) in 2009-2010 alone. Attendees will learn more about JBS and are encouraged to discuss how member institutions can use the JBS for their own interests, and the interests common to all Jesuit colleges and universities.
Katie Delahaye Paine is a nationally recognized expert who helps organizations communicate more effectively by providing them with measures of their marketing success. Using survey research, media content analysis and a variety of other research tools, she has devoted her career to translating marketing activities into quantifiable, actionable results. In this session she’ll share how to measure your school’s success in a world of tweets, uploads, Flickr, Facebook and unemployed journalists.