Instructions: On the exam, you will be asked to define FIVE of eight terms, all of them chosen from the list below. For each term, identify where it comes from (the reading, author, and/or lecture topic), explain what it means, and discuss its significance.

Tylor's definition of culture
consumption as "vanguard of history"
vertical integration
Ruth Benedict on dress
Kroeber
civilizational determinism
Aubrey Cannon's definition of fashion
Product(RED)
causumerism
Treatment Action Campaign
Thorstein Veblen
conspicuous consumption
conspicuous leisure
predatory culture
emulation
semiotics
sign/signifier/signified
Ferdinand de Saussure
Roland Barthes
image clothing
written clothing
real clothing
Fashion (with a capital F)
langue
parole
Neich on self-decoration
moka
connotation
denotation
paradigmatic class/syntagmatic chain
subculture
polysemy
bricolage
Noise
signifying practice
homology
punk
Sex Pistols
taste
social capital
cultural capital
economic capital
being versus seeming
habitus
salaula
structural adjustment
chitenge
apamwamba

For more information, contact:  aleshkow@holycross.edu