Innovation:
Leadership Strategies for the Competitive Edge
by Thomas D. Kuczmarski ’73
Innovation: Leadership Strategies for
the Competitive Edge (NTC Publishing Group, 1996) by Thomas D.
Kuczmarski ’73 is a guide to "a way of thinking
that drives every aspect of a successful, dynamic operation,
from the boardroom to the mail room."T
he book offers the latest techniques on how
to link innovation to corporate strategies and allocate resources
to gain the best possible return on the innovation
investment. According to Brian D. Chadbourne, president and chief executive
officer of Keebler Company, the book "should be compulsory (reading) for any general
manager in the business."
Kuczmarski
is the president of Kuczmarski & Associates, Inc.,
a consulting firm that was recently named one of "North
America’s 100 Leading Management Consulting Firms." An
adjunct professor at Northwestern University’s Kellog
School of Management, he is also the author of Managing
New Products and Values-Based Leadership.
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