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By Phyllis Hanlon
Networking has become the survivor’s
mantra in these days of drastic downsizing, massive layoffs
and corporate bankruptcies. At Holy Cross, this means of
exploring career paths and landing jobs has always been
a key component of the educational premise. Three years
into the 21st century, the College is offering a high-tech
resource to help students and young alumni in their career
search. Gone are the days of the notebook database; enter
the electronic age of the online networking community.
Although telephone and face-to-face meetings cannot be
replaced, technology is making the way individuals initially
connect as quick and easy as a computer keystroke.
Twenty-five years ago, the process was a bit more involved.
According to John Winters, director of the career
planning center, students in the ’80s had access to a notebook
that contained data on alumni in various fields.
“Students or alumni would have to come
into the office and flip pages to get a little bit of information
about an
alum,” he says. Separated into specific industries,
these notebooks contained only a code number, which meant
referencing yet another notebook with additional details. “It
was pretty cumbersome,” Winters adds.
By the mid-90s,
the College moved the information into an Access program
that proved to be more effective—but still tied the
users to the campus, since the database was available only
on computers located in the Career Planning Center.
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“The online access
allows
alumni to update information.” ...
” To have that information in a notebook is
obsolete at this point.”
John Winters,
director of the career
planning center
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The College now
offers two electronic options to those seeking career direction:
an extensive alumni
database—close
to 30,000 alumni are listed—and an 8,000-name career
advisor directory. Winters sees several advantages to having
alumni information online. “The online access allows
alumni to update information,” he says. “And
it is really in keeping with current technology. To have
that information in a notebook is obsolete at this point.”
Virtual accessibility is another attractive feature of
the online directory. “Alums are scattered all over the
globe. Unless you’re in the Boston area, it doesn’t
make sense to have to come back to campus for this type of
information,” says Winters. New graduates gain access
to this online alumni community a few months after graduation.
The career advisor database, accessible in
the Career Planning Center, allows students to identify
career advisors by major, field of employment and geographic
area. The database presents an ideal resource for students
to gain firsthand information about potential careers.
By doing a bit of research on an industry, the student
can ask appropriate questions of an individual actually
working in that profession. The next step is to find out
what prospects exist. “Since many opportunities are
unlisted, a student would use networking to speak with
alumni to learn about positions in their organization,
as well as to get suggestions from alumni regarding the
job search,” says Winters.
These resources are not limited to fourth-year students
or new graduates. Winters notes that any alum might become
a casualty of the economy or may be ready for a career
change after several years in the same profession. “That
person is starting from scratch, so they have to go out
and research other fields,” Winters says. The alumni
and career advisor databases offer these individuals valuable
insight into other career paths and may lead to employment.
As fast and easy as access to the online alumni community
is, it has not eliminated the practice of on-campus and
in-person networking. The Career Planning Center continues
to sponsor workshops on resume writing, interview preparation
and job searching for students in which the importance
of networking is emphasized. Additionally, special career
nights held throughout the academic year highlight specific
professions. These targeted panel discussions give graduates
a chance to relate their personal experiences and explain
how and why they have chosen the jobs they now hold. Such
panel presentations allow students to see the assorted
paths their educations might follow.
Career planning works
closely with alumni
relations in guiding students and alums
with career choices. When Kristyn
M. Dyer ’94,
associate director of alumni relations, receives a request
for career assistance, she automatically turns to technology. “The
alumni directory online has significantly changed what we
do. Alums call, and we point them to the directory. They
can search right away for specific locations and industries,” she
says.
This year, these two offices have joined forces with the
General
Alumni Association (GAA) to sponsor a senior reception,
which, in the past, involved casual schmoozing in a laid-back
social atmosphere. According to Dave Doern ’62, GAA
president and coordinator of the evening, the 2003 senior
reception was different. “We turned it into a career
networking reception. We invited 40 or 45 alumni in different
careers—banking, teaching, medical, research, real
estate and law.” After the alumni were introduced to
the students in attendance, the real networking began. For
an hour and a half, students had the opportunity to speak
with these graduates to get detailed answers to their questions
regarding the job search.
“With the job market the way it was,
we thought this would be a great help with a lot of take-home
value for the students,” says
Doern.
A prime example of successful online and direct networking,
Sean Murphy ’94, New England regional manager for the
AT&T Alliance Channel, took full advantage of Holy Cross’ strong
career support system when plans for a job after graduation
fell through. After studying the online directory, he identified
a list of alumni and contacted them for informational interviews.
With the help of these contacts, Murphy landed a position
with AT&T and has risen in the ranks ever since.
A grateful Murphy assists other alums in their job search
when the occasion arises, returning to the College to participate
in a career night informational program. He feels that
the mix of the two networking tools—in person and online—is
a perfect combination.
“To put a face in front of you is very
effective,” Murphy
says, “but then to go back and use the online tool
is definitely a necessary follow-up.”
To access the online
directory, visit: www.alumniconnections.com/olc/pub/HYC
Phyllis Hanlon is a
freelance writer from Charlton, Mass.
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