Marketing Communications and Sales Workshop

Develop an understanding of marketing, advertising, communications, public relations, and sales through the guidance of alumni presenters.

Students at whiteboard

The Marketing Communications and Sales Workshop includes project-based teamwork with final presentations and a site visit to Boston. In addition to exploring career options within the industries, the workshop provides an excellent opportunity to learn from and network with successful alumni.  In addition to exploring career options within the industries, the workshop provides an excellent opportunity to learn from and network with successful alumni. 

This workshop is required for the Certificate in Business Fundamentals.

Workshop Dates

Program: Tuesday - Wednesday, January 14-15, 2025

Sample Agenda

Day One: 9:00 am - 5:00 pm

  • 9:00 - 11:00am Branding Overview
  • 11:00am - 1:00pm Digital Marketing
  • 2:00 - 5:00pm Public Relations

Day Two: 9:00 am - 5:00 pm

  • 9:00am - 12:00 pm Sales Panel
  • 2:00 - 5:00pm Final Presentations

*Sample agenda subject to change. 

Instructors

Alumni professionals cover the various fields within Marketing Communications.  Students work together throughout the workshop and present to a panel of alumni as part of the final project. 

Registration

  • Registration is currently closed